Matt Shelley
Strategy · Technology · AI
Innovate + Facilitate
These are the two magic ingredients needed to make any project a success.
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Who am I?
I’m Matt Shelley, a strategist and consultant who bridges the gap between business and AI. I’ve built multiple ventures by combining marketing insight with technology.
Each project, successful or not, has sharpened my understanding of what drives business growth. Today, I help founders through AI integration, marketing strategy, and hands-on technical leadership.
Explore the projectsStrategy
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Dragons in the Details
Why 65% of business partnerships implode - and how to avoid being next.
AI's Golden Paradox
How AI tools are both simplifying and complicating the indie hacker's path to success.
Flying Solo, Powered by Code
No-code tools help solo founders outperform technical co-founders by 163% in 2024.
AI
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Case studies
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Photography
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Mountain Light's Revelation
Technical consultant's dawn video shoot reveals an unexpected new career path.
Mountain Light, Perfect Bite
Volcanic mists and golden sunlight create food photography magic in Bali's highlands.
Pride Behind the Lens
Photographer's assumptions shatter during Singapore jewellery shoot, revealing deeper truths.